📚 یه تمرین Reading براتون آماده کردیم. برای هر پاراگراف یک سوال طراحی شده. متن رو با دقت بخونید و ب…
انتشار: 2026/07/18 16:51 UTCدریافت: 2026/08/15 00:35 UTCآخرین مشاهده: 2026/08/15 00:35 UTC
📚 یه تمرین Reading براتون آماده کردیم. برای هر پاراگراف یک سوال طراحی شده. متن رو با دقت بخونید و به سوالات پاسخ بدین.🔤 Let's say your company has been making athletic shoes for 50 or 60 years. They are good shoes. Nevertheless, other companies have sped past you in the race for fame and the revenue that goes with it. Products with the logos of the other companies are status symbols. Products with your logo make people think of basketball stars from the 1980s. To turn things around, you have to convert your product's old-fashioned image into something new, and make sure consumers get the message. They must equate your product with some larger idea that has nothing to do with shoes—beauty, wealth, or even world peace. In other words, you have to build a brand.❓Why does the company need to build a brand?✅ Because it needs to change its old-fashioned image and make consumers associate its products with a larger, more attractive idea rather than just athletic shoes.🔤 The term brand comes from the practice of using a hot iron to burn a distinctive mark into the skin of a cow or a horse. For example, the owner of the Double Jay Ranch might brand a "JJ" mark on his or her stock. This brand helps the rancher distinguish his or her animals from others. The brand is a kind of label, a device for creating recognition. Branding of products is also all about recognition.❓What was the original purpose of branding animals?✅ To help ranchers identify and distinguish their animals from others.🔤 People equate the name Rolls-Royce, for example, with classic luxury. The recognition value of this brand is enormous. It even registers with people who have never seen one of the company's cars. When the German company BMW bought the Rolls company in 1998, they were careful to change nothing. They continued to build cars in Greenwood, England, because Rolls-Royce is thought of as British. Not even BMW—a powerful brand itself—has the same aristocratic image. Rolls-Royce turned 100 years old in 2004, and the brand continues to use the themes of integrity, dependability, and even Britishness in its advertising.❓Why did BMW keep Rolls-Royce production in England after buying the company?✅ Because Rolls-Royce is strongly associated with being British, and BMW wanted to preserve that valuable brand image.📌 اگه دوست دارین یه کارگاه حرفهایِ Reading رو با تمرکز روی لغت و Speaking تجربه کنین، من اینجام:@TeacherBahrami 👉 @Zabania
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متن مکالمه - توضیحات پست بعدی رو بخونید :)📌 اگه سطح زبانتون A1 و A2 باشه، این پست واسه شماست!📍 پیشنهاد من:- اول مکالمه رو گوش کنین و با چشم متن رو دنبال کنین.- بعد خودتون جمله به جمله بخونین و هر جا کلمه/عبارت جدیدی داره چک کنید.- مجدداً فایل صوتی رو پخش کنین و با چشم مکالمه رو دنبال کنین.- دوباره خودتون مکالمه رو بخونید.✅ وقتی کامل مکالمه رو تمرین کردین، میتونین یه وویس بگیرین و مکالمه رو واسه منم بفرستین تا روی تلفظتون فیدبک بدم. :)@TeacherBahrami👉 @Zabania
فایل صوتی مکالمه - توضیحات پست بعدی رو بخونید. :)متن مکالمه - توضیحات پست بعدی رو بخونید :)
فایل صوتی مکالمه - توضیحات پست بعدی رو بخونید. :)
📚 اگه سطح زبانتون B1 و بالاتره، این متن برای شماست. متن رو بخونید و به سوالات جواب بدین. 🙂Over her lifetime, Chen Shu-chu, a Taiwanese woman who makes a modest living selling vegetables, has donated over NT$10 million to charity (the equivalent of over $300,000 in U.S. currency). Chen accumulated the money working long 18-hour days at a local market and living frugally.For her amazing contributions to local libraries and orphanages, TIME magazine named Chen one of the most influential people of 2010. Now AFP reports that Chen’s generous giving has set off a nationwide trend, encouraging others of small means to donate to charity. “The point of Chen’s story is that all of a sudden many people found that even though they may not be rich, their tiny but persistent small donations may come as a great help to some people,” said Hu Yu-fang of United Way.1. How did Chen Shu-chu accumulate the money she donated to charity?A) By working as a librarianB) By selling vegetables and living frugallyC) By receiving donations from wealthy peopleD) By working for TIME magazine2. Why did TIME magazine name Chen one of the most influential people of 2010?A) She became a successful businesswoman.B) She donated a large amount of money to local libraries and orphanages.C) She encouraged people to work longer hours.D) She founded United Way.3. What effect did Chen's generosity have on other people?A) It encouraged people of small means to donate to charity.B) It encouraged people to become vegetable sellers.C) It made people stop donating to local charities.D) It encouraged people to move to Taiwan.✅ Answer Key:1. B2. B3. A👉 @Zabania
📚 یکی از متنهای مجموعه معروف Active Skills for Reading رو براتون آماده کردم. اگر سطح زبانتون B1 و بالاتر باشه، خوندن این متن و انجام تمریناتش، هم دایره لغتتون رو بالا میبره و هم مهارت Reading و درک مطلبتون رو بهبود میده.👉 @Zabania
✅ توی این ویدیو براتون چند تا تست آماده کردیم تا گرامر Modals رو به همراه چند لغت کاربردی مرور کنید:youtu.be/SSOrQ0umq5A%F0%9F%91%89 @Zabania
