I recently completed my MA in Digital Leadership in Berlin.My thesis explored how German media SMEs adopt AI technologies, and what helps or blocks this process.The main lesson for me:AI in media is not only about tools.It is about people, workflows, skills, trust, leadership and creativity.This research connected my background in video production, audio engineering and media technology with my current focus on AI and digital transformation.#AI #DigitalLeadership #MediaProduction #VideoProduction #AudioEngineering #CreativeTechnology #DigitalTransformation #Berlin #MediaInnovation