HOW TO COMPOSE PROFESSIONAL MESSAGES?👉 Get explicit permission:Texting a person who hasn’t opted in can result in upset customers and hefty legal fines. It’s illegal for a business to mass text people without their permission.👉 Keep it brief:SMS marketing limits you to 160 characters per message, which can be hard to work with. Recipients should be able to read your message within a couple of seconds.👉 Don’t text too often:You should only text your customers as much as you’d be comfortable messaging your boss👉 Make it easy to reply:Your customers should know exactly what action you want them to take after reading your text. If you’re asking them a question, make it easy for them to reply with a simple “Yes” or “No.”👉 Avoid slang and abbreviations:Many people use casual abbreviations like “OMG” and “LOL” when texting their friends and family. But abbreviations can come across as informal in a professional text message.PROFESSIONAL TEXTS || LIFE TACTICS