📚 یه تمرین Reading براتون آماده کردیم. برای هر پاراگراف یک سوال طراحی شده. متن رو با دقت بخونید و ب

📚 یه تمرین Reading براتون آماده کردیم. برای هر پاراگراف یک سوال طراحی شده. متن رو با دقت بخونید و به سوالات پاسخ بدین.🔤 Let's say your company has been making athletic shoes for 50 or 60 years. They are good shoes. Nevertheless, other companies have sped past you in the race for fame and the revenue that goes with it. Products with the logos of the other companies are status symbols. Products with your logo make people think of basketball stars from the 1980s. To turn things around, you have to convert your product's old-fashioned image into something new, and make sure consumers get the message. They must equate your product with some larger idea that has nothing to do with shoes—beauty, wealth, or even world peace. In other words, you have to build a brand.❓Why does the company need to build a brand?✅ Because it needs to change its old-fashioned image and make consumers associate its products with a larger, more attractive idea rather than just athletic shoes.🔤 The term brand comes from the practice of using a hot iron to burn a distinctive mark into the skin of a cow or a horse. For example, the owner of the Double Jay Ranch might brand a "JJ" mark on his or her stock. This brand helps the rancher distinguish his or her animals from others. The brand is a kind of label, a device for creating recognition. Branding of products is also all about recognition.❓What was the original purpose of branding animals?✅ To help ranchers identify and distinguish their animals from others.🔤 People equate the name Rolls-Royce, for example, with classic luxury. The recognition value of this brand is enormous. It even registers with people who have never seen one of the company's cars. When the German company BMW bought the Rolls company in 1998, they were careful to change nothing. They continued to build cars in Greenwood, England, because Rolls-Royce is thought of as British. Not even BMW—a powerful brand itself—has the same aristocratic image. Rolls-Royce turned 100 years old in 2004, and the brand continues to use the themes of integrity, dependability, and even Britishness in its advertising.❓Why did BMW keep Rolls-Royce production in England after buying the company?✅ Because Rolls-Royce is strongly associated with being British, and BMW wanted to preserve that valuable brand image.📌 اگه دوست دارین یه کارگاه حرفه‌ایِ Reading رو با تمرکز روی لغت و Speaking تجربه کنین، من اینجام:@TeacherBahrami 👉 @Zabania